Vanessa Burden, Marketer at a Developer-Focused Company

Hello, I'm Vanessa, a marketer

at a developer-focused

company.

based in

Washington, DC

Experience

PlanetScale

Senior Growth Marketing Manager

PlanetScale is a MySQL relational database platform. Currently own our B2B demand generation, growth, and product positioning strategy. Managing $1M+ in annual ad spend. Driving multi-millions in pipeline.

Craxel

Product Marketing Lead

First marketing hire. Led the launch of three technical products, including a data platform and graph database. Curated our sales narrative and enablement material for highly technical Fortune 100 executive buyers. Our GTM team created $50M+ in sales opportunities.

Clearco

ClearAngel Agency Partner

Worked intimately with high-growth startups ($250k to $3MM ARR) in the ClearAngel cohort. Used unit economics and other financial indicators to help allocate capital across numerous paid search and social channels. I personally managed these channels.

Burden Agency

Owner, Growth Marketing

I launched and grew a paid media agency to $15k MRR. We worked primarily with DTC companies. Today, this business is no longer in operation for personal and career reasons: I wanted to break into SaaS and didn't have the experience at the time. I left to go get it.

One of my career goals is to revisit the service-based business model.

Stay tuned 😉

biography

Hey 👋🏽

part of the 2% of Latina women that work in tech

// me

What can I fit into this small blurb? Well, I'm 27. Puerto Rican. From South Florida. My name used to be Vanessa Burden but I got married and now it's Vanessa Fox!

I work in technical marketing, always been an entrepreneur. I'm interested in many things, but I've highlighted some of the main ones that hold the most weight for me below.

// gtm leader

I work at a database startup as a marketer. Super interested in continuing to grow my career in the developer-focused B2B space.

By the way, did you know that Latina women only make up 2% of the tech workforce? We need more Latina women in tech. It'll bring a perspective that is often lacking at the leadership table. I'm proud to be part of this 2%, and I'm lucky to have a voice at my current company. I hope to help other women get into rooms they deserve to be in as I grow in my career.

// runner

Yeah, I'm one of those people, but I have a good reason. My personality has always been addictive. As someone that's constantly seeking the next hit of dopamine, I've found running to be a great natural source. It's freeing and the effects last for hours.

I'm currently training to improve my 10k time. Long term goal is to run this distance in 48 minutes. My 5k PR is 24:41.

// washington, dc

Just bought a row home here in Washington, DC. After living here for a bit, I just know this is home. Being surrounded by so many young, ambitious, and even wealthy individuals pushes me in the ways I need to be pushed. I'll be made a better person by spreading my roots here.

// currently

Currently, I do technical marketing and operations at PlanetScale. I love this job. I've never been on an all-star team before this, but this is it. Being on one now is teaching me I'm capable of things I didn't think I could be before.

If you made it here, thanks for reading. 💙

Nov

min

The Non-Superhuman Developer-Focused B2B SaaS Startup

99% of developer-focused companies don't know marketing or sales. The case for a product marketing agency in B2B SaaS has never been more attractive.

Nov

min

Demand Generation Isn't Just a Marketing Function

There are two major motions in demand generation: You either (1) create demand or (2) capture it. This is how to generate demand for your product beyond the marketing function.